New Piaget Ad Visual
- Piaget Polo FortyFive luxury titanium chronograph watch
- Ultra-thin Altiplano collection watch
- Piaget Emperador Coussin chronograph watch
- Limelight Magic Hour rose gold and diamond luxury watches
- Piaget Emperador Tourbillon watch
- Limelight watch and jewelry collection
- Possession watch and jewelry collection
- Limelight diamond, aquamarine and tourmaline necklace
Swiss watch Manufacture Piaget is returning to its horological fundamentals in its new men’s watch campaign.
Created by the Saatchi and Saatchi agency, the campaign highlights the brand’s over century-old movement-making expertise by focusing firmly on the products, which are staged in a pure, pared-down style blending technical sophistication with aesthetic elegance.
Set against extremely graphic backgrounds in shades of black and blue, the brand’s corporate colours, close-up shots magnify the distinctive nature and fascinating details of the luxury chronograph Piaget Polo FortyFive, or Piaget Emperador watches, as well as the legendary Piaget Altiplano with its ultra-thin profile.
In parallel, the jewellery campaign revisits the works of artists Pierre & Gilles, who created the previous visuals. Pink, orange, blue and purple: a colourful fantasy world reflecting the brand’s image of extravagance and audacity welcomes packshots of the jewellery and watches from the Limelight, Possession and Piaget Polo collections. The new visuals exude a soft and exquisitely feminine aura.
These new worldwide campaigns will be appearing in the press as of September 2009.