Magic Hour Ladies Watch Won Watchmaking Grand Prix, Geneva
After receiving two distinctions this year in Switzerland and in Belgium, the Magic Hour ladies watch was once again honoured by watch industry professionals.
At the ceremony held in Geneva's Grand Théâtre on November 13th 2008, Piaget CEO Philippe Léopold-Metzger was officially presented with the Ladies' Watch Prize. While offering the audience a demonstration of the magic and ingenuity of this fascinating golden timepiece, he also paid tribute to his entire staff.
Both sublimely elegant and mischievous by nature, the Magic Hour watch plays with time and conventions, doing exactly as it pleases. Three ways to be worn, three styles to be shown, three moods to be expressed… a magical and unique ladies watch. For the very first time, thanks to an invisible mechanism, a timepiece is endowed with the unique power to be three watches in one.
Thirty-six diamonds light up the opulent elliptical gem-set bezel that turns above a delicately guilloché-patterned dial. Successively demure, unexpected or flamboyant, “Magic Hour” magnifies all aspects of femininity. It comes in two versions: a diamond and white gold watch contrasting with a black satin strap, or pink gold and diamond watch enhanced a white satin strap – the variation that caught the jury’s attention.
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